The latest indicators for the commercial-vehicle sector are pointing toward recovery. If manufacturers intend to sustainably profit from the upswing, they must put together intelligent, understandable packages of solutions that are precisely tailored to meet the needs of individual customer groups and that also address regional requirements.
These are some of the findings of the study “European Truck Customer 2010” in which Oliver Wyman, Europe Net and Pleon explored customer needs and satisfaction across Europe.